A beautiful, usable website will convert a visitor into a customer. So, be honest: Is your website helping or hurting your brand?
A website should not just draw attention. The role of a website is to attract and engage the user, as well as communicate your brand and raise awareness about a product or service.
Business Website Design Services
Your website needs to work much harder now than ever before. It needs to be beautiful, professional, modern with a clear call to action. It needs to be viewable on desktop, tablets, and mobile. It needs to surprise and delight prospects and provide your current customers with the information they expect. In addition, it needs to have the keywords and content that search engines are looking for and provide an easy way for your prospective customers to get in touch with you. Frankly, just getting started could be overwhelming.
And you will be judged. In less than a second, a visitor will form an opinion of your site. Whether that opinion is a positive or a negative one is dependent on how well your website is designed.
For the past 19+ years, W3 Group Marketing has been helping businesses just like yours design, build and execute beautiful and more importantly, usable websites. Our customer-centered approach to User Experience (UX) helps us customize a website that will let your prospects know that they can trust and depend on your brand. We can help with logo design, creating a brand palette that speaks directly to your brand vision, and then build a website that seamlessly integrates with your other marketing channels.
If you are a new business or a business looking to establish your first online presence, W3 Group Marketing is for you. We can help you choose a platform to host your website, and get your website on the internet quickly. We can provide you with a way to keep your web content updated without having to know how to code HTML and CSS or create graphics in Adobe Photoshop. If you are an established business whose website is beginning to look dated, well we can help you refresh your website quickly and optimize your content to be mobile and tablet responsive and scalable for the future. And we’ll make sure it is AISO-friendly as well as SEO friendly.
Let’s get started in designing a beautiful and usable website for your business.
Yes, we build websites. But not just your average websites – we create websites that get found, attract visitors and help convert those visitors into clients. It’s website design from a client attraction standpoint. Our founder, David B. Wright, built his first website in 1998, the same year Google was founded (and, coincidentally, founded W3 Group Marketing in 2006, the same year Google bought YouTube).
That’s one of the key things that sets us apart from so many website design firms. We don’t just build pretty sites. We build sites that work for your business. We’ve been doing this for a long time, and keep getting better and better.
There are basically three main types of business website designers:
- The Designer: they can create beautiful, creative website design, and lots of them have great eyes for design. Many web designers do come from a graphic design background – which is actually more of a technology and art background than a marketing background.
- The Techie: they can create a highly customized site, do custom programming and are often more security-focused than the creative designers. But they usually don’t get the art and science of persuasion and don’t usually have the ability to build something that truly connects with the client’s target customers.
- The Marketer: this is where we fit in. The marketing-focused website developer understands the right mix of user experience, design, functionality, search engine optimization, security and most of all the core purpose of the site: to attract and convert more visitors into leads or buyers. The marketer generally also understands the importance of testing. For example, out of 1000 visitors, half would see a page with one version of an element being tested (such as a headline or another feature) and the other half would see the other version. By testing and measuring results, you can continually improve your conversion over time. Part of this is also known as Conversion Rate Optimization, and can be used in many marketing methods from email marketing to ads, order forms, email subscription offers and so much more.
All the websites we create are designed with SEO, AI Search, and conversion in mind. If you can’t get found online, it doesn’t matter how pretty your site is. And of course we can build, test and optimize campaign-specific and ad-specific landing pages, too.
If your website doesn’t convert, it doesn’t matter either. The purpose of most websites for businesses is to help the business attract more of their target clients and to increase sales. Without implementing tactics and strategies to make it as easy as possible to make the buying decision, and take the buying action, the site fails on its primary purpose. There’s an entire practice known as Conversion Rate Optimization, or CRO, to measure, test, and improve various elements on your site to convert more of the visitors you want into paying clients.
There’s more: your website shouldn’t convert anyone and everyone! Even Wal-Mart doesn’t cater to everyone. Your site should be just as effective at weeding out the clients you don’t want as it is in attracting the clients you do want. We know your time is valuable. Don’t waste it on the wrong prospects.
Business Website FAQs
What is the best website for a business? It depends on your goals. For most sites, including smaller e-commerce sites, WordPress is more than sufficient, and powers around 44% of the entire World Wide Web. WordPress is customizeable and there are many premade themes and plugins to give your site additional functionality. Shopify is an excellent choce for an e-commerce website, though WooCommerce adds that capability to WordPress and other platforms.
Can I have a business without a website? Yes, some businesses have never had a website. However, having a website gives you an additional way to get found by prospective clients, patients, or customers. Plus you have control over your own site, unlike being on someone else’s platform. Also, some prospective clients won’t take you as seriously as a business if you don’t even have a website.
Do I need a website if I have social media? It’s recommended, particularly since Facebook, Instagram, and others can shut down or suspend your page at any time, for any or no reason, sometimes even if you haven’t violated their terms of service. Plus having your own site instead of only a profile on Doctoralia or other platforms shows that you’re a serious business, particularly if your site is modern, ranks well in AI search and “traditional” SEO, and helps you not only attract but convert prospects.
Business Website Case Studies
One client, a SAAS company, hired another agency to rebuild their website from the previous Wix website they were using. Eight months later, the other agency still hadn’t even delivered wireframes, let alone mockups or a basic site! Fed up, they came to W3 Group Marketing. We built them a site on WordPress in 5 weeks including some minor revisions in the final week. Two months after going live, they were already recommended in the AI summaries for several target search terms, usually above their top competitors, and ranking #3 on Google (behind Autodesk, the platform their software runs on top of!) for another important search term. So we built them a great site AND got it ranking where it counts, in less than half the time they were waiting for nothing from the previous agency.
A remodeler / builder / real estate company had us build a site featuring their work, their listings for sale and for rent, and featuring videos of their properties. Visitors can filter by location, property type, features, and more. And no matter how you slice or dice it, it looks great and brings them closer to being a client.
We’ve built websites for doctors, law firms, electricians, e-commerce companies, real estate agencies, tourist attractions, dentists, medical tourism companies, SAAS companies, and many more. We even built a site for a woman running for city council for the first time. Now she’s the new mayor of her city. Will you be next? Apply to work with us here.
Related W3 Group Marketing Awards:
Most Innovative Website Optimization Company 2024, Innovation in Business: The Developer Awards 2024
Most Client-Focused Digital Marketing Agency – North America, Corporate Vision, MarTech Awards 2022
Startup Pill, Top Web Design Startups in Georgia
360 Digital Marketing, Best in Search, Top SEOs
Related W3 Group Marketing Reviews:
“I really like the design!!!! Thank you!! It´s as I had pictured in my mind.” – Francisco Martínez Barrios, OwnKey, web design project, www.ownkey.com.mx
“I have enjoyed working with you, and you most certainly helped bring my website, and my business, to new higher levels.” Patrick McCauley, McCauley Electric, www.mccelec.com
“I hired Dave and his company to build a website for my new Employment firm and the final product is outstanding. He and his team are top notch in taking a conceptual idea and making it even better than expected.
Great with communication and feedback on what works best on the internet today regarding websites and marketing, the met and exceeded my expectations.
They even designed a logo for me of what I had in my head, but couldn’t articulate. They gave me several options of the logo from the “pieces” I wanted in it. I highly recommend W3 Group Marketing for not only their Web design services, but also for their marketing and SEO offerings.” – Jim Fortner
“I hired David to help me bring my vision of my law practice to life online. I am incredibly busy, and David was able to communicate me about several details over the course of 2 months across 4 different mediums – phone, text, messenger, and email, while not dropping the ball. He was effective since he has a team on the other side of the planet able to pick up in the evening. He was polite, and the utmost professional. He was thorough, acting like the web expert I need to install certain plugins I require to protect my online data. Finally, David was very polite and always acted as the utmost professional. I highly recommend David for your website development needs. I am very satisfied with the result.” – Lee Morin, Founder, Morin Entertainment Law
